No owner, broker or agent shall publish a written
offer or solicitation of offers to rent or lease a rental dwelling
unit, unless that offer or solicitation refers by number to a valid
rental occupancy permit for the rental dwelling unit in question.
For purposes of this section, "publish" means to promulgate to the
general public or to selected segments of the general public, in a
newspaper, magazine, flyer, handbill, mailed circular, bulletin board,
sign or electronic media. Violation of this section shall be unlawful
and an offense within the meaning of the Penal Law of the State of
New York.
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